当考虑它开始于一个营销目标公司的财务目标。盈利能力、投资回报和现金流是最常见的元素。金融目标转化为营销目标。营销目标确定后,该公司创造了新的营销策略,战略营销计划。营销战略是一个过程,评估实现营销目标的选项。消费者在市场很少制服,往往有不同的需求和希望(Rodengen,1995)。饮食胡椒博士的广告宣传活动是建立在一个假定的怀念的日子喝“普通”软饮料没有反映出某种形式的道德沦丧,避免多余的卡路里摄入量。不仅如此。这种怀旧的形式说明:一个肮脏的律师让错误的论点基于假设胡椒博士的饮食口味很像普通胡椒博士,任何合法要求带到熊胡椒博士关于饮食必须是错的因为它有错误的饮食饮料显然当它尝起来像糖饮料。因此,消费者需要分割。这叫做市场细分战略。从这段营销者识别,评估和基于相似性选择目标市场的需求。饮食胡椒博士在动态竞争和不断变化的类别,很难增加市场份额和保持品牌长期增长。主要因素挑战品牌的增长包括以下:

英语论文网 营销目标公司

When considering a marketing objective it begins with the company's financial objectives. Profitability, return on investment, and cash flow are the most common elements. The financial objectives are converted into marketing objectives. After marketing objectives are determined, then the company creates new marketing strategies, strategic marketing plan. Marketing strategy is the process of evaluating the options for achieving the marketing goals. Consumer in a market are seldom uniform and often have different needs and wants (Rodengen, 1995). Diet Dr. Pepper's advertising campaign is based on an assumed nostalgia for days when drinking "regular" soft drinks did not reflect some form of moral failure to avoid excess calorie intake. Not only that. The form of this nostalgia is telling: a sleazy lawyer-type makes faulty arguments based on the assumption that Diet Dr. Pepper tastes so much like regular Dr. Pepper that any legal claim brought to bear with regard to Diet Dr. Pepper must be wrong because it has mistaken it for a diet beverage when it clearly tastes like a non-diet beverage. Therefore consumers need to be segmented. That called market segmentation strategy. From this segments marketer identifies, evaluates and select target market based on similarities of needs. Diet Dr Pepper competes in a dynamic and constantly changing category that makes it difficult to increase market share and sustain long-term brand growth. Main factors that challenge the brand's growth include the following: