关系营销是一个建立、维护和加强与客户和其他利益相关者的关系的过程。关系营销更注重与客户建立长期稳固的关系。关系营销对于满足和建立与客户和其他方的关系是非常重要的，这样双方的目标都能得到满足。它更注重客户的保留和高度的客户服务和承诺。Primark照顾好供应商中排名第一，并建立长期的关系。Primark有超过400的一级供应商从他们那里直接购买-少于2%在英国或爱尔兰，而其余的生产发生海外。六出10的供应商已经有十年以上Primark。相互关系产生的相互理解对于能够在市场上提供价值是至关重要的。供应商知道企业在质量、产品规格和交货期方面的要求；作为回报，他们在30天内获得稳定、大批量订单和付款。
英国斯塔福德论文代写:关系营销
Relationship marketing is a process of creating, maintaining and enhancing strong relationship with customers and other stakeholders. Relationship marketing is more focused on to building strong long term relationship with customers. Relationship marketing is important to satisfy and establish relationships with customers and other parties so that objectives of both parties can be met. It is more focused on customer retention with highly customer service and commitment. Primark take good care of suppliers in the first place and then aim to develop long-term relationships. Primark have more than 400 first tier suppliers from where they buy directly - less than 2% in the UK or Ireland, while remainder of production takes place overseas. Six out of 10 suppliers have been with Primark for a decade or more. The mutual understanding that results from relationships is essential to being able to offer value in the market. Suppliers know what business want in terms of quality, product specification and lead times; and in return they get stability, large volume orders and payment within 30 days.
