意识形态和霸权可以影响人们如何在媒体上表示。在过去男人和女人之间有显著的差异。近年来已变得不那么这样,尽管仍然存在。这带来的问题是否表示性别在媒体上已经改变随着时间的推移,由于意识形态的时代变化。Sreberny和Van Zoonen定义性别作为一个有争议的和相对不稳定的话语”(2000年,p.13),显示在媒体上表示性别是经常变化的。
詹姆斯·邦德的表示整个邦德电影非常相似:快速书写,身体强壮的人是有吸引力的,能够用他的魅力诱惑很多不同的女人。Croteau和霍因斯认为男人不太可能会显示在家庭,因为这通常是女人的地方。相反,他们更有可能会高度重视就业所示(1997年Croteau和霍因斯,p.149)。邦德电影强调这是债券作为军情六处的特工工作,在工作中显示了他的智慧和权威。
在量子危机,债券仍然包含了他的许多传统的特点,例如,他的体力。建议男性比女性表示为更占主导地位,同时也表现为参与更多的暴力(1997年Croteau和霍因斯,p.149)。这可以在量子危机视为债券参与许多打斗场面,如,当他保镖在酒店电梯的攻击。然而,债券发展的代表在这部影片中我们看到一个脆弱的一面债券,不存在其他邦德电影。许多其他男人在量子危机表示为强大,例如,多米尼克·格林拥有自己的公司。格林被描绘成贪婪和操纵存储水为了卖掉它过高的价格。怀特先生是另一个敌人被描绘成重要的秘密,因为他是一个绝密组织的一部分,量子。这些的男人是典型的描述他们聪明,强大和权威。
英国社会学论文代写:意识形态和霸权
Ideology and hegemony can affect how people are represented in the media. In the past there were striking differences between men and women. In recent times this has become less so, though still exists. This brings about the question as to whether or not the representation of gender in the media has changed over time due to the ideologies of eras changing as well. Sreberny and Van Zoonen defined gender 'as a contested and relatively unstable discourse' (2000,p.13), showing how representations of gender are frequently changing in the media.
The representations of James Bond throughout the Bond films have been quite similar: as a quick witted, physically strong man who is attractive and is able to use his charms to seduce many different women. Croteau and Hoynes believed that men would less likely be shown in the household, as this is usually the woman's place. Instead, they would more likely be shown in highly regarded jobs (Croteau and Hoynes 1997,p.149). Bond films highlight this as Bond works as a secret agent for MI6 which shows his intelligence and authority in the workplace.
In Quantum of Solace, Bond still contains many of his conventional characteristics , for example, his physical strength. It is suggested that men are represented as being more dominant than women, whilst also shown as being involved in much more violence (Croteau and Hoynes 1997,p.149). This can be seen in Quantum of Solace as Bond is involved in many fight scenes, such as, when he attacks the bodyguards in the hotel lift. However, the representation of Bond develops in this film as we see a vulnerable side to Bond that isn't present in the other Bond films. Many other men in Quantum of Solace are represented as powerful, for example, Dominic Greene owns his own company. Greene is portrayed as greedy and manipulative as he is storing water in order to sell it for extortionate prices. Mr White is another enemy who is portrayed as important and secretive as he is part of a top secret organisation, Quantum. These portrayals of men are stereotypical as they depict them as intelligent, powerful and authoritative.
