新鲜的另一个策略是使用PET瓶代替果汁盒使其产品易于使用的客户和他们的品牌产品的外观是完全不同于其他人。他们也使用收缩包装的包装他们的产品。的一件事,让他们的产品区分标签挂着的一瓶果汁品牌和成分的描述都写一点。这些标签使产品更加优雅的外观,又有助于使一个强大的的品牌定位。促销策略,新鲜的下面是口碑。他们使用其他强大的促销策略,区分品牌从其他市场。但他们不关注现在的广告策略时,稳定的市场,他们也可以破坏他们的定位。新鲜具有强大的分销渠道策略已经帮助该品牌强大到目前为止我以前推出的策略分布。他们开始他们的产品从自己的城市的分布,然后把它在其他城市随着时间的流逝,当他们在市场上已经足够。战略有一个好处,其他强劲的竞争对手如雀巢、美汁源等没有注意到这么小的品牌,没有采取行动。同时更新鲜的进入了市场,得到了强有力的市场定位。新鲜了这个战略的另一个好处是他们维护他们的资源。他们开始分发他们的产品在他们的城市只有当他们获得足够的钱他们巴基斯坦蔓延在其他城市。
英国媒体论文代写:收缩包装
Another strategy of Fresher is that they are using PET BOTTLES instead of juice boxes which made their product easy to use for the customers and the look of their brand product is totally different from others. They are also using SHRINK WRAPS for the packaging of their products. The one more thing that makes their product discriminate is tags hanged with the bottle of juice on which a little description of brand and ingredients are written. These tags make the look of the product more elegant and it again helps to make a strong positioning of the brand.The promotion strategy that Fresher following is WORD OF MOUTH. They are using any other strong promotion strategy which again differentiate the brand from others in market. But as they are not focusing the advertisement strategy now when they that much stabled in market, they can spoil their positioning as well.Fresher has strong distribution strategy which has been helping the brand to be strong so far i-e they used ROLL OUT strategy of distribution. They started the distribution of their product from their own city and then they spread it in other cities with the passage of time when they had grown enough in the market. The strategy has a benefit that other strong competitors like Nestle, Minute Maid etc didn't notice such small brand and didn't take action for that. In the meanwhile Fresher entered in the market and had got a strong market positioning. Fresher had got another benefit of this strategy that is they maintained their resources with it. They started distributing their product in their city only and when they have earned enough money they spread it over other cities of Pakistan as well.
