事件管理是由品牌的复杂性的研究，确定目标受众，创建事件概念，并规划物流。它还包括技术方面的协调，才能真正实现计划中的事件的方式。事件管理意味着管理科学在节日和事件的产生和发展中的应用。
事件管理是各种规模的企业所使用的战略广告和通信工具之一。从产品发布会到记者招待会，企业开发宣传活动，使他们可以与客户以及潜在客户沟通。他们可以通过使用新闻媒体来针对他们的观众，希望产生媒体报道，这将达到数千或数百万人。他们也可以邀请他们的观众对他们的事件，并达到他们在实际的事件。
事件管理公司服务领域包括企业活动，如产品发布会、企业研讨会和论坛。服务还包括零售广告计划，如道路显示，培训计划，活动促销，电视为基础的活动，特别的活动，如音乐会，时装表演和更多。
事件管理者是计划和执行事件的人。他们参与的规划，执行，品牌建设，营销和沟通策略的事件。事件管理人员是专家在创造性，技术和后勤方面，帮助一个电子伏特
Event management is comprised of the study of the complexities of brands, identifying target audience, creating event concepts, and planning the logistics. It also includes coordination of technical aspects before getting down to truly implementing the modalities of the planned event. Event management implies the application of management science to the creation and development of festivals and events.
Event management is one of the strategic advertising and communication tools used by businesses of all sizes. Right from product launches to press conferences, businesses develop promotional events so that they can communicate with clients as well as potential clients. They may target their audience by using the news media, wishing to generate media coverage, which will reach thousands or millions of people. They can also invite their audience to their events and reach them at the actual event.
Event management company services areas include corporate events such as product launches, corporate seminars, and forums. Services also comprise of retail advertising programs such as road shows, training programs, event promotions, television-based events, special events such as concerts, fashion shows and more.
Event managers are the people who plan and execute events. They are involved in the planning, execution, brand building, marketing, and communication strategy of events. Event managers are experts in the creative, technical, and logistical fronts that help an event succeed.
Event management is an industry that is growing quickly, with mega shows and events hosted regularly. Considering the professional side, event management is a glamorous and exciting profession that requires a lot of hard work and enthusiasm.
Only a few universities offer diplomas in event management. The study includes organizational skills, technical understanding, public relations, marketing, advertising, and catering. The course also includes study of logistics, glamour identity, human relations, law and licenses, risk management, and budgeting. Knowledge of related industries such as television, cinema, and other media also form a part of the curriculum.
Executive Summary
Welcome to the future of event planning! Occasions, The Event Planning Specialists, brings to the community of Portland a new breath of air in the event planning market.
By combining old fashioned values, going the extra mile, and using cutting edge event-planning software, Occasions will lead the market, providing the same quality results, every time.
Occasions is an equal opportunity business making its expertise and its products available to help its customers plan their own events. Party Packs (complete kits for their event), make hosting a party a snap, right down to the refreshments. The event planning software brings interactive event planning as close as their personal computer. Through these and other affordable products and services, Occasions aims to be the number one resource for any event.
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1.1 Objectives
Occasions is a small business aimed at the big time. In order to reach its lofty goals, Occasions must focus on the mission behind the vision. It will take all the employees, owners, founders, and vendors daily living the vision that Occasions represents. The vision manifests itself in three ways:
Be one of the top three event planning specialists in the Northwestern United States.
Justly compensate the employees, owners, and founders of Occasions.
Produce the same quality results, every time.
1.2 Mission
In an ever changing, fast-paced world, success is determined by good choices for lasting effects. Communication is essential. Occasions strives to be the best choice of clients by helping to ease their event planning burden. Through consistent, predictable professionalism, Occasions will ensure a worry and hassle-free event at a reasonable price.
But, not all our clients will be external. Occasions has internal clients to serve. Occasions will strive to provide the same predictable and professional working environment to its employees and contracted vendors, justly compensating them for their services. It is also a priority to make a comfortable living wage for its owners, founders, full-time staff, and their families.
Keeping in tune with the needs of the market, utilizing the latest technology and trends, all while ensuring the client receives the individual attention they deserve, is the vision and daily mission of Occasions; The Event Planning Specialists.
1.3 Keys to Success
Our keys to success include the commitment to quality by every person who is part of the team. Each of us will be responsible to push ourselves to a higher level of professionalism in three areas:
Consistent, accurate fulfillment of the client's wishes.
Competitive pricing for the quality of services offered.
Significant profit made on each event planned.
Company Summary
Founded originally on a part-time basis, Occasions is a small business designed to meet the needs of the ever changing social world. Portland, Oregon is the current home with plans to expand to branch offices within four years. Occasions' staff of two, with numerous contract vendors, plans events, writes event-planning products, and trains area students in the art of event planning. Occasions is invested in the community it resides in.
Occasions is, in part, the answer to demands of the social world, on the working family, heavily-burdened office, out-of-town business, or special occasion in need of special recognition. As a business, we understand the needs of public and private organizations. As parents and family members, we understand the needs of setting special time apart from other events in our lives. Occasions strives to accomplish these goals, in Portland and eventually other areas of the Pacific Northwest.
2.1 Company Ownership
Occasions is established as a sole proprietorship with the intention of selling the business when it is established to one of the employees invested in the vision of event planning. All aspects of the business will be documented to ensure clients can count on the same results every time. It is these documents that will become the basis of ownership. The sole proprietor will use his or her name as the guarantor of each service. Therefore, the sole proprietor must embody the vision and mission of Occasions.
2.2 Start-up Summary
Through careful planning on the part of the founders, the start-up costs for Occasions are minimal. It began as a home-based business with little overhead, and it continues to demand fewer outlay of funds as a service-based business. The start-up cost investment funds were assets saved from prior earnings by the owners who did event planning on a part-time basis before establishing themselves as a business.
It is the wish of the founders to remain a debt-free establishment. However, recognizing that in reality not all variables are controllable, outside financing is a viable option. Both founders own homes and have a perfect credit rating.
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4.2 Target Market Segment Strategy
Our target markets are middle to upper-middle class families, couples, individuals, or private and public organizations. We chose these groups because they are most able to afford event planners, and have the least amount of time to spare for event planning in general. Families demand attention, employees are overburdened, and overwhelming detail needed to plan large events are too large a constraint to place on people not trained in the area of event planning.
The fast pace of the world we live in leaves little time for extra things we would like to do, like plan events, parties, and social get-togethers. Occasions fills the need by being available to take on the burden of planning so that people can spend time on more important things, like family and friends. The demand for this service can only increase considering the rise in incomes, population, and need for interpersonal relations in the workplace.
4.3 Service Business Analysis
Occasions are in a unique position of competition. We compete against hotels with conference facilities, conference centers, other event planners both on the large and small scale, persons within an organization who are assigned the task of organizing an event, and people who wish to organize their own events without the benefit of assistance. The benefits and drawbacks of each of our competitors as compared with the services we offer are hardly a match in quality and price.
Hotels and Conference Centers
Strengths: On-site facilities, equipment, and support staff. Able to transport and house persons for overnight stays. Able to internalize costs of transportation and equipment.
Weakness: Often very expensive, impersonal, rely on unskilled labor for support staff. The error rate is high due to high volume and traffic from other events happening at the same time.
Other Event Planners
Strengths: Have been in the market longer; have established a reputation and client base.
Weakness: Reputation precedes them, no systems-based businesses designed to produce consistent results; focus on smaller events, specialized events are main focused rather than all events; do not have the supporting products to market with, or instead of, event planning services.
Employees or Persons wishing to do it themselves
Strengths: Internalized cost of planning the event; able to add tiny personalized touches that have meaning within the group or family.
Weakness: Consumes time that could be spent on other things; don't have access to the best prices, services, and other needed resources available.
Strategy and Implementation Summary
Marketing and Competition
We have discussed our client base as being predominately middle to upper-middle class individuals, couples or families, public and private organizations. We must then look at the needs of these markets and cater to them. We promise the same great results, every time.
When marketing to individuals, the idea of releasing them from the task, freeing their time for family and friends, and the promise of a worry-free event are the buzz words and concepts. Our marketing is predominantly by word of mouth or visual connection to large events these individuals have participated in or worked at.
When marketing to public or private organizations, the idea of greater efficiency for the money and a professional event without error would be the key concept. Groups, especially large ones, do not wish to deal with problems that arise due to oversight on their part. If the guarantee of worry-free, error-free events is available at a cost benefit to them, there really appears to be no better choice.
5.1 Sales Strategy
Occasions deals with a diverse market of clients. Within each market segment, closing of sales will differ. Each approach is described as follows:
Private and Public Organizations
Sales will be concluded one to two days after the end of the event. A follow-up phone call will be placed informing the client of the total cost, number of attendees, and information about the billing packet that will arrive at their offices. Feedback forms will be included in these packets to ensure the client is being served as they deem appropriate. Form letter thank-you will be sent following each event.
Individuals
Sales will be concluded with a follow-up phone call one to two days after the event. The phone call will explain the total cost of the event, number of attendees, and information concerning the billing. Individual parties of any age group are placed on a billing cycle. Invoices will be sent out the 25th of the month and will be due the 10th of the following month. Feedback forms will be included in these packets to ensure the client is being served as they deem appropriate. Thank-you cards will follow each individual event.
5.1.1 Sales Forecast
By beginning on a smaller scale, Occasions has the foresight to grow at a rapid pace to keep up with demand. We wish to maintain a steady rate of sales growth; however, we understand that sales of products and services will vary in different months. As noted in the graph and chart, rapid increases during the holiday season will boost sales, then allow that growth to level off at a steady rate.
7.2 Key Financial Indicators
The break-even point for Occasions is based on the assumption that we will produce 22 events per month and average approximately Rs.521 per event. In the current situation, we average more than this assumption for our public and private organization events. These currently make up 18 of the 22 average events hosted per month.
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7.3 Break-even Analysis
The break-even point is based on the assumption that we will produce 22 events per month and average approximately Rs.521 per event. In the current situation, we average more than this assumption for our public and private organization events. These currently make up 18 of the 22 average events hosted per month.
The break-even point will appear more rapidly for Occasions than for other types of home-based businesses. Start-up costs are limited to minimal equipment, there is little or no staff to pay in the beginning, and contracted companies will handle any additional equipment required for the planned events.