Marketing Essay 代写: 酒店管理者的内部支持
支持服务质量的有效性的一个关键前提是，mrkis特别的作用，已经被许多实证研究的主体（Pitt et al. 1995；戴明，1981，1982；康拉特和mignen；1990、Kettinger和李，1995；Li，1997；Wilkin and Hewitt，DeLone和McLean 1999；，2003；2004，panigyrakis等人。2007）。支持服务是公司为了找出mrkis利用效益最合适的替代方式至关重要。
当代mrkiss是动态的和先进的，从而支持小组的作用是扩展这个产品提供商服务提供商（皮特等人，1995）。换句话说，支持团队的作用是帮助用户不仅了解该系统及其技术特点的操作功能，支持用户觉得MrkIS为了感受和感知有用性更舒适（参考）。
在这个方向上，酒店管理者有两种选择：（一）外包这种支持活动由于成本、经验和专有技术包括非常高（REF），（b）从他们的内部IT部门收到这些支持服务。这两个决定都有优点和缺点。
在本质上，它是重要的识别之间的关系，支持服务质量和效果mrkis并找出是否有任何相似之处，每本公司决策的差异。作为一个结果之间的关系，支持服务质量和mrkis效果需要更仔细的检查为了支持服务质量的具体影响的概念。
因此，本研究的主要目的是扩大我们的一般在每种条件下的内部和外包的决策支持服务的质量和公司的mrkis效能之间的关系的本质的理解。
本文的结构安排如下：首先，我们回顾了定义mrkis效果的相关文献，以支持服务质量的概念，来发展我们的概念框架和研究假设。下一步，我们提出的方法和实证研究的结果。最后，本研究的主要结论进行了介绍和讨论，并强调未来的研究建议。
Marketing Essay 代写: 酒店管理者的内部支持
The role of support service quality as a crucial antecedent of the effectiveness of IS and MrkIS in particular, has been the subject of many empirical studies (Pitt et al.1995; Deming, 1981, 1982; Conrath and Mignen; 1990, Kettinger and Lee, 1995; Li, 1997; Wilkin and Hewitt, 1999; DeLone and McLean, 2003; 2004, Panigyrakis et al. 2007). Support service is essential for the company in order to find out the most appropriate and alternative ways of MrkIS utilization and effectiveness.
The contemporary MrkISs are dynamic and advanced, thus the role of the support team is extended from this to Product-provider to Service provider (Pitt et al.1995). In other words, the role of the support team is to help users not only to understand the operational functions of the systems and their technical features but to support users to feel more comfortable with MrkIS in order to feel and perceive their usefulness (REF).
In this direction, hotel managers have two options: (a) to outsource this kind of support activities since the costs, the experience and the know-how included are very high (ref), (b) to receive these support services from their in-house IT department. Both the two decisions have advantages and disadvantages.
In essence, it is important to identify the relationship between support service quality and MrkIS effectiveness and find out if there are any similarities and differences in each of this company's decisions. As a result the relationship between support service quality and MrkIS effectiveness needs a more carefully examination in order to conceptualize the specific effects of the support service quality.
Thus, the main purpose of the study is to expand our general understanding of the true nature of the relationship between support service quality and company's MrkIS effectiveness in each of the two conditions in-house and outsourcing decisions.
The structure of the paper is organized as follows: first, we review the relevant literature to define MrkIS effectiveness and the notion of support service quality in order to develop our conceptual framework and research hypotheses. Next, we present the methodology and the findings of the empirical study. Finally, the major conclusions of this study are presented and discussed and suggestions for future research are highlighted.
