此外，Primark在表达和沟通方面它不做广告。唯一的地方，我们可以看到标志是在购物袋和商店的标志，这表明它不显示一个公司的声誉，并显示“便宜的地方”。为了表达品牌的新鲜和最新的时尚，他们可以打印“快来……”的购物袋上的新项目的图像，为高街购物者的看法。同时，在保持与网上商店的想法，Primark可以每周发送电子邮件向客户展示最新的样子，时装趋势或名人的衣服。他们需要为广告投放新的政策和规则。毫无疑问，他们正在接近目标市场，但生意正在接近“廉价商店”的声誉。公司需要在营销过程中工作，它会改变客户的思维。相反，便宜的商店将变成优质的产品。
伦敦国王学院论文代写:改变客户的思维
Moreover, Primark has little in terms of expression and communication as it does not advertise. The only place we can see logo is on shopping bags and on the store logo, suggesting it does not show the reputation of a company and shows the ‘cheap place'. To express the brand as being fresh and foremost with the newest fashions they could print 'coming soon...' images of new items on their shopping bags for the view of high street shoppers. Also, in keeping with the online store idea, Primark could send weekly emails to customers showing the latest looks, catwalk trends or celebrity outfits. They need to put new policies and rule in the business for advertisements. No doubt they are approaching their target market but business is approaching with ‘cheap shop’ reputation. Company need to work on the marketing process it will change the customers thinking. Instead, of cheap shop it will change into good quality of products.