在当今社会,竞争有以下主要特点:第一,扩大了竞争的范围,主要包括:1)主要竞争对手的多元化。随着经济全球化,它将进一步促进社会分工,导致竞争的多元化模式。2)当地的全球化竞争。经济一体化和贸易自由化已经减少了全球化的国家或地区限制对促进竞争的方向。3)竞争内容的多样性。现代竞争不仅在竞争市场和客户,并进一步扩展到技术、信息、人员甚至战略合作伙伴等多层次的竞争。
第二,竞争模式的变化,主要是:1)竞争的目的已经改变了从市场份额争夺顾客忠诚度。与竞争强度,增加市场份额很难维持客户忠诚度作为竞争的目标;2)竞争的焦点特性变化的竞争过程竞争,竞争发展到系统的一部分的竞争;3)从竞争价格竞争的非价格竞争。传统的价格竞争方式很难适应这些变化。信息技术降低客户搜索和交易成本、减少服务,经济全球化、国家不同的价格价格竞争的有效性;4)的关系变得相互合作和争斗。只有通过建立战略联盟与竞争对手形成竞争与合作之间的交互,追求“双赢”竞争的影响,才能更好地满足客户需求,有效应对竞争环境中,企业竞争的目标。
第三个竞争手段的创新。1)转换从可见到看不见。技术和设施的改善,企业的竞争力转向使用现代信息技术,集成、功能重组,推动与信息技术的操作提高效率。2)竞争从单个竞争转向复合竞争。国际物流市场竞争,竞争的独特方式意味着很难获得和保持竞争优势,满足客户的要求,在复杂的多样性,显示各种促销和使用、服务、价格和促销组合的复合各种竞争意味着竞争情况;3)依赖从内部力量的内部优势和外部资源。但是面对各种贸易壁垒和市场准入限制,公司与美德只是很难有效竞争的资源,只有一个集成使用的经济、心理、政治和公共关系等因素,与政府、协会、媒体、公众等形成的内部力量和外部力量共同努力,战胜市场,激烈的竞争取胜。
澳洲论文代写：企业的竞争力
In today's society, competition has following major characteristics: First, the expansion of the scope of competition, mainly including: 1) the diversification of the main competition. With the economic globalization, it will further promote the social division of labor, leading to the diversification pattern of competition. 2) The globalization of local competition. Economic integration and trade liberalization has reduced the country or regional limits of globalization towards the direction of promoting competition. 3) Competition content diversity. Modern competition not only stay in the competition for the market and customers, and further extended to technology, information, personnel and even strategic partners such as multi-level competition.
Second, changes in competition mode, mainly: 1) the aim of competing has changed from the market share to compete for customer loyalty. With increased competition intensity, market share is difficult to sustain customer loyalty as competition goals; 2) the focus features of competition shifts from competition to process competition, part of the development of competition into the system from the competition; 3) the way of competing changes from competitively price non-price competition. The traditional way of price competition is difficult to adapt to these changes. Information technology reduces customer search and transaction costs, reduced services, economic globalization, national differences in the prices of the effectiveness of price competition; 4) the relationship is becoming cooperating and fights against each other. Only by establishing strategic alliances with competitors to form both the interaction between competition and cooperation, pursue "win-win" competitive effects, can only better meet customer needs, effective response to the competitive environment, competitive objectives of enterprises.
Third the innovation of competition means. 1) Conversion from visible to invisible. With the technology and facilities improving, the competitiveness of enterprises shifts to the use of modern information technology, integration, functional reorganization, driving to improve efficiency of operation with information technology. 2) Competition shifted from a single competition to compound competition. The international logistics market, competition, the unique way of competition means is difficult both to obtain and maintain competitive advantage and meet customer demands for diversity in complex, showing a variety of sales promotion and use, services, price and promotion mix of the compound variety of competition means competition situation;3) Reliance from on the internal strength to both the internal strengths and external resources. But in the face all kinds of trade barriers and market access restrictions, companies simply is difficult to compete effectively with virtue of its own resources, only an integrated use of economic, psychological, political and public relations among other factors, with the government, associations, the media and the public, etc. the formation of internal strengths and external forces work together to beat the market and fierce competition to win.
