广告已经存在了相当长一段时间,比许多人认为进一步回来。为了理解广告的力量今天重要的是要理解它的长和不断变化的历史。报纸广告作为一个离散的形式开始,在17世纪。“西方广告的历史至少可以追溯到1630年代,当法国人Theophraste Renaudot放置第一个广告指出法国在洛杉矶公报”(Pincas Loiseau,2008)。在接下来的两个世纪,广告仅限于行或分类广告,简单的产品描述和价格信息。在19世纪晚期,技术进步允许广告商创建广告,颜色和插图。
第一个成功的广告活动之一是竞选梨肥皂。1865年,托马斯·巴雷特曾被称为“现代广告之父”嫁给了著名的梨soap的家庭。巴雷特很快意识到,该公司将无法生存,除非他们更加积极地推进他们的产品。他发起了一系列广告基于“美术”,可爱的孩子。图片吸引了公众情绪水平和品牌梨soap作为一个简单的,纯粹的,高质量的产品。巴雷特可能是第一个承认并利用这一事实,人们会购买产品根据他们的情调,但没过多久,其他制造商跟随他的榜样。食品供应商和供应商是最早加入广告潮流。
在19世纪中后期,科学家开始看到一个健康和食物之间的关系。这段时间看到我们现在所知的开端“营养科学”。20世纪初,人口,特别是在美国,已成为更多的健康意识。广告商跳上的概念,“你是你吃什么。“和食品广告强调了“增进健康”和“健康”的产品。美国公司桂格燕麦麦片广告声称其谷物“导致健康”告诉人们少吃肉和“更桂格燕麦”。泛美博览会等展会,供应商分布文学贸易卡片和雇佣“杂耍”向公众“卖出”的想法,他们的产品会使人感觉更好,活得更久。广告真正开始影响食物的选择,人们在日常生活中。
英国拉夫堡大学论文代写:广告
Advertising has been around for quite a while, much further back than many people think. In order to understand the power of advertising today it is important to understand its long and ever-changing history. Advertising as a discrete form began with newspapers, in the seventeenth century. "The history of western advertising dates back at least the 1630s, when Frenchman Théophraste Renaudot placed the first advertising notes in La Gazette de France"( Pincas and Loiseau, 2008). For the next two centuries, advertising was limited to line or classified advertising, simple product descriptions with pricing information. In the late nineteenth century, technological advances allowed advertisers to create ads with color and illustrations.
One of the first successful advertising campaigns was the campaign for Pears Soap. In 1865, Thomas Barrett who has been called "the father of modern advertising" married into the famous Pears soap family. Barrett quickly realized that the company would not survive unless they became more aggressive about pushing their products. He launched a series of ads based on "fine art" that featured cherubic children. The images appealed to the public on an emotional level and branded Pears soap as a simple, pure, high quality product. Barrett might have been the first to recognize and exploit the fact that people will buy products based on their emotional appeal but it did not take long for other manufacturers to follow his example. Food suppliers and purveyors were among the first to jump on the advertising bandwagon.
In the mid-to-late 19th century, scientists began to see a relationship between health and food. This period saw the beginnings of what we now know as "nutritional science". By the turn of the 20th century, the population, particularly in the United States, had become more health conscious. Advertisers jumped on the concept of, "you are what you eat." And food advertisements emphasized the "wholesomeness" and "healthfulness" of their products. The American Cereal Company's Quaker Oats ads claimed that its cereal "leads to good health" telling people to eat less meat and "more Quaker Oats". At fairs like the Pan-American Exposition, vendors distributed literature on trade cards and hired "barkers" to "sell" to the public the idea that their products would make a person feel better and live longer. Advertising truly began affecting the food choices that people made in their everyday lives.
