如果产品满足共同需要,广泛认为整个行业垂直细分。无效对于大多数消费者市场,垂直细分是一种有效的策略在处理一个利基产品面向细分行业。单一行业和其他行业通常由标准产业分类标识(原文如此)系统通常确认为垂直段。确定的最终功能业务客户告诉如何以及在何种水平的供应链将使用公司的产品。这知识驱动公司位置和marketsits产品。这是一个简单的问题——如何以及由谁要使用我的产品吗?衣架仓库可能只目标公司在零售行业,一个图形软件公司可能只目标设计部门或设计房子,而供应链管理开发人员可能计数货运公司在他的前景。
虽然地理细分通常用于杠杆特征共享的人口生活在同一地区,小企业,那些有能力限制,消费者驱动的公司经常使用地理标准目标的前景。作为一个硅谷的公司,你可能无法服务前景以西的一个指定的时区。甚至更具体,你可能部分前景的周围的邮政编码。很显然,你的客户集中在哪里?一旦你理解这些数据,你就不再想关注其他地理信息。这些标准可以(也应该)被应用到其他地理因素包括人口增长率、经济因素和孤立的口语。
英国华威大学论文代写:产品满足
If a product fulfills a common need that's widely seen across an industry then vertical segmenting is used. Ineffective for most consumer markets, vertical segmenting is an effective strategy when working with a niche product geared for a niche industry. Single industries like that and other industries commonly identified by Standard Industrial Classification (SIC) system are often identified as vertical segments. Determining the end function of business customer tells how and at what level in the supply chain a company's product will be used. And this knowledge drives how the company positions and marketsits product. It's a simple question - how and by whom will my product be used? A hanger warehouse may only target companies in the retail industry, a graphic software firm may only target design departments or design houses, while a supply chain management developer may count freight companies among his prospects.
While geographic segmenting is often used to leverage characteristics shared by a population living in the same region, small businesses, those with capacity limitations, and consumer-driven companies often use geographic criteria to target prospects. As a Silicon Valley-based company, you may not be able to service prospects west of a designated time zone. Or even more specific, you may segment your prospects to a select number of surrounding zip codes. Very plainly, where are your customers concentrated? Once you understand this data, you'll no longer want to focus on any other geographic information. These same criteria can (and should) be applied to other geographic factors including population growth rates, economic factors, and isolated spoken language.
