塔塔此次收购的主要动机是，他们现在能够将产品外包给全球许多国家。塔塔除了从这两个品牌那里获取技术外，还打算利用它们强大的市场，以便在这两个品牌已经渗透和建立的领域引入其他品牌，进一步扩大市场。如上所述，塔塔希望在印度以外建立一个品牌，从而让印度感受到它的存在。大多数it品牌只是在印度建立了一个强大的市场，因此在全球市场并不特别受欢迎。因此，塔塔利用其建立一个非常多样化的汽车产品线的愿望，因为这次收购帮助它提高了评级，因为它现在承认，作为制造商之一，拥有世界上一些最昂贵车型中最便宜的汽车。除了这个塔塔获得新技术和所有可行的网络,可以作为日志是这样一个机会因此早些时候表示它将能够进入全球市场,因此与其他生产竞争已经接受了最新技术(Bhabatosh,2010)。除此之外，塔塔还可以升级其在蓬勃发展的本地或国内市场提供的老产品。除了使用这些公司的技术，塔塔还将利用其生产设施对卡车和轿车进行令人满意的改进。虽然收购将花费塔塔公司大约10亿美元，但它将实现塔塔的梦想，走向国际乐队，从而成为印度第一个生产全球产品的品牌，因此其业务将实现海外多元化。
英国留学生论文代写:塔塔品牌收购
Tata’s main motivation in making this acquirement was based on the fact that they would be now able to outsource their products to many countries globally. Other than taking technology from these two brands Tata intended to use their strong markets so that they can introduce their other brands in those areas where these two brands have already penetrated and established in a bit to expand their market a bit more.As highlighted above Tata wanted to build a name outside India and hence make its presence felt in India. Most of it brands had only established a strong market in India and hence not particularly popular in the global market. Tata therefore capitalized on its desire to establish a greatly diversified line up of auto mobiles as this acquisition helped it up grade since it now recognizes as one of the manufactures that owns the cheapest car to some of the world’s most expensive models. Apart from this Tata gained in terms of new technological know-how and all the viable networks that can come as a log with is such a chance hence as earlier stated it will be able to penetrate the global market and hence compete with other manufactures who have already embraced latest technology (Bhabatosh, 2010). On top of this Tata would also be able to upgrade its old products that it has been offering in the blooming local or home market. In addition to using the companies technology Tata will also use its facilities of production to make desirable improvements in its trucks and cars. Though the acquisition will cost Tata Company an approximate of $1 Billion it would actualize Tata’s dream to go international band hence become one of the first brand in India to make global products hence its business will achieve diversity overseas.
